How to sell on Prom: from store registration to first orders

How to sell on Prom in a nutshell: register a shop, fill in product cards, set up delivery with cash on delivery, and process orders quickly. The platform brings you buyers, but in search results you're standing next to other sellers of the same product. Below is the sequence of actions that actually affects sales, and where a separate landing page makes sense.

Create a landing page from a Prom product cardNo registration. Pro for 7 days free — when you save your landing page.

How to sell on Prom.ua: seller registration and shop setup

Seller registration happens through the Prom website: you create a company dashboard, enter your shop name, contacts, region, and business hours. It's not just a formality — buyers see this information next to the product and decide whether to trust you.

Set your delivery, payment, and return terms right away. The fewer questions a buyer has about "how do I pick it up" and "what if it doesn't fit," the fewer calls and cancellations you'll get.

Paid packages and platform commissions change, so don't rely on numbers from other articles: current rates are on the Prom website. Before you start, estimate how much of the product price you'll keep after platform fees, wholesale cost, delivery, and unclaimed parcels.

  • Shop name and clear description of what you sell
  • Phone and messenger where you actually respond
  • Business hours and shipping timeframes
  • Shipping, payment, and return terms

How to sell on Prom without FOP status: what to check in advance

One of the most common questions from beginners, and there's no one-size-fits-all answer here. Seller status requirements and available payment methods can change, and tax implications depend on your volume and business model. So verify seller status requirements with Prom and your accountant before your sales grow.

The payment status also affects how you receive cash on delivery payments. "Payment control" with credit to a bank account is arranged for sole proprietors and LLCs under a contract. A private individual without a contract can also send with cash on delivery, but then the buyer pays the transfer fee in addition to the product cost.

Don't build your sales plan on forum advice — check your own situation.

Product cards: photos, name, specs, description

On Prom, buyers see several offers for the same product side by side. The card wins if it's quick to understand what it is, how it differs, and what it costs with delivery.

Photos should be real, on a light background, plus shots in use and with size references. Name it the way people search: product type, brand or model, key feature. Fill in specs completely: catalog filters rely on them, and an empty field can remove you from filtered results.

Write the description for the buyer: what problem the product solves, what's included, dimensions, care instructions, what to do if it doesn't fit. You can draft it free with LandEmpire's product description generator, then refine it by hand — verify facts and specs, since AI doesn't know your product better than you do.

Delivery and cash on delivery: what to factor into your price

Single-product e-commerce items on Prom are often ordered with cash on delivery via a delivery service or post office. For the seller, there are three cost categories: COD transfer fee (if you pay it), delivery, and unclaimed parcels.

According to the delivery service price list, the "Return Shipment" service for parcels up to 30 kg is included in the main service tariff. However, if the buyer was supposed to pay for delivery but refused, the cost of one-way delivery usually falls on the sender. A parcel stays at the branch for 7 calendar days free of charge, so a reminder to the buyer in a messenger can save the order.

Rates change — before launch, check them on the carrier's website or app. The COD commission calculator on LandEmpire helps you figure out how much the buyer pays and how much you get.

  • NovaPay without contract: buyer pays 2% + $0.5 (cash or other bank card) or 1% + $0.2 (NovaPay card)
  • "Payment Control," Standard plan: seller pays 2.5% (NovaPay account) or 3.3% (another bank)
  • "Payment control," Universal plan: seller 0,5% or 1,3%, buyer 1% + $0.2 or 2% + $0.5
  • mail: COD transfer 2% + $0.4, usually paid by the recipient — clarify when placing the order

Orders, reviews, and promotion within Prom

Response speed is your main tool at the start. An order nobody calls about by evening easily turns into a missed call or refusal. Confirm orders, clarify size and branch, ship on time, and send the tracking number right away.

Ask for reviews after the parcel is received: a short message asking them to rate the purchase works better than waiting for the buyer to write on their own. Reply to negative reviews calmly and on the merits — other buyers read these responses.

Promotion within the platform depends on complete product cards, price including delivery, shop rating, and Prom's paid advertising. Check the Prom website for paid promotion terms and pricing — they change.

How a landing page complements Prom: advertising a single product

Prom sells well to people searching within the platform. But if you're running ads from Facebook, Instagram, TikTok, or Google to a single product, a product card on the platform isn't the best place to send traffic: there are other offers nearby, and the buyer goes to compare.

A separate landing page shows only your product, your price, and your order form. On LandEmpire you can create one from a Prom product card link: the name, price, photos, description, specs, and order form fill in automatically. If the card has no old price, a discount offer template will appear — adjust it to match your actual offer.

Leads come to your dashboard, Telegram, email, or CRM, and analytics show conversion by source, campaign, and sub1. More on choosing between a marketplace and your own site in the article about Prom.ua and your own landing page.

What's not here

LandEmpire is not affiliated with Prom and does not manage your store on the platform: it does not upload products to the catalog, process orders from Prom, or set up advertising there. It is a landing page builder, not an online store with a cart and catalog. There is no integration with delivery service APIs for creating waybills, the platform does not accept card payments on the landing page, it does not have its own call center, and it does not guarantee approval or pickup. We do not provide legal or tax consultations for sole proprietors (FOP).

Frequently asked questions

How do I start selling on Prom from scratch?

Register a seller account on Prom's website, fill in your store details, shipping and payment conditions, returns policy, add your first products with complete specifications, and set up order notifications so you can respond quickly.

Can I sell on Prom without being a sole proprietor (FOP)?

There's no universal answer: requirements for seller status and payment methods can change. Check with Prom and your accountant before you start regular sales.

How much does it cost to sell on Prom.ua?

Current plans and commissions are on Prom's website. Separately budget for shipping, COD commission, and unclaimed parcels: you can calculate them using the free unit economics calculator for single-product e-commerce and COD commission calculator on LandEmpire.

Who pays if the buyer doesn't pick up the parcel?

According to the delivery service's price list, the return of an unclaimed parcel up to 30 kg is included in the main service fee. However, the one-way delivery cost, which the buyer was supposed to pay, is usually covered by the sender if the parcel is refused. Rates change – check with the carrier.

How long does a parcel wait at the delivery service branch?

Parcels include 7 calendar days of storage; the arrival day is not counted. After that, storage is charged daily: $0.4 for small (up to 2 kg), $0.6 for medium (up to 10 kg), $0.8 for large (up to 30 kg).

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